Recruitment Marketing Coordinator

Title:
Recruitment Marketing Coordinator

Department:
Office of Online Programs

Reports To:
Director of Graduate Marketing

Position Type:
Staff

Position Summary:
Performs a variety of marketing and digital
media functions to efficiently develop content for print, online, digital,
social and email marketing communications to grow online, graduate,
international and other enrollment for the university. Writes SEO blogs,
analyzes SEO analytics via SEO software, creates email marketing campaigns,
creates landing pages for programs, organizes marketing photoshoots, generates
data reports, and researches competitors' content all with the purpose of
increasing our graduate online presence. Works closely with our data research
analyst to create templates and reports for internal purposes, and enrollment
service managers to create content and mailings to further develop marketing
tactics.

Essential Functions:
- Assist the Director of Recruitment Marketing by developing content for print, online, digital, social and email marketing communications to grow online, graduate, international and other enrollment for the University.
- Routinely write, edit, establish and oversee SEO blogs for two different sites: online programs, and admissions.
- Interface with various University departments and units such as Office of Student Affairs, Admissions, Strategic Communications, C-CAPS, and Deans of five different schools to develop and promote strategic communications.
- Measure and track analytics to evaluate data-driven insights to optimize enrollment marketing and communications strategies using Google Analytics, Google AdWords, SEMRush, and social media insights.
- Fully manage the department intern: handle job posting, hiring and supervision of intern.
- Create, monitor and optimize Enrollment Management webpages (online, admissions and others) to move prospective students through the funnel and Generate Request for Information (RFI) forms and on-going Drip Campaigns to promote online graduate programs.
- Work closely with our research market analyst to create templates and reports for internal purposes.
- As assigned.

Prerequisite Qualifications:
- Bachelor's degree in Marketing or related field. At least three years
of relevant experience. Higher education experience. Critical thinker with
demonstrated editorial, verbal and written communication skills with the
ability to write explicit, concise and compelling content that resonates with
target audiences, leveraging analytics and user testing to gauge the
effectiveness.
- Demonstrated analytical, organizational, project management
and time management skills. Ability to look at a process as it exists, find
new efficiencies and put those changes into practice.
- Demonstrated knowledge
on the approaches to successful digital marketing and the role of customer
relationship management systems with lead generation and drip campaigns.

- Significant experience actively participating in successful integrated
marketing campaigns.
- Demonstrated knowledge of the technological approaches
to market research and digital marketing and proficiency with multiple
approaches.
- Proficiency with state-of-the-art practice tools for creating
digital content (e.g., Adobe Create Cloud suite, etc.) Demonstrated
analytical problem-solving skills.
- Experience in executing social media
marketing campaigns, search marketing campaigns, SEO and other digital
marketing platforms.
- Knowledge of information systems, data sets and
management reporting. Knowledge of CMS Systems (Drupal) and CRM tools
(Slate).
- At the university's discretion, the education and experience
prerequisites may be exempted where the candidate can demonstrate to the
satisfaction of the university, an equivalent combination of education and
experience specifically preparing the candidate for success in the position.

Preferred Qualifications:
- Great attention to detail and proven ability to manage multiple projects
in a deadline-driven atmosphere. Must be detail-oriented with excellent
interpersonal, presentation and writing skills and can communicate effectively
with all staff and management levels.
- Experience in executing social media marketing campaigns
(Facebook/Instagram ads, YouTube, etc ).
- Experience in managing Drupal- or
WordPress-based sites or similar content management systems.
- Proficiency in
Adobe Creative Suites. Slate experience preferred. Strong familiarity with SEO
best practices and strategies.
- Experience using Google Analytics and other tools
to measure user behavior. Knowledge of information systems, data sets and
management reporting.

Bargaining Unit:
PSA

Range/Band:
20

FLSA:
Exempt
Full-Time