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Product Marketing Manager

Deltek, Inc.
United States, Virginia, Herndon
2291 Wood Oak Drive (Show on map)
February 07, 2023


Product Marketing Manager, GovWin IQ

US Remote


Position Responsibilities

As a Product Marketing Manager, you will be responsible for creating and developing the internal and external positioning of Deltek's industry-leading government contracting solutions. This role works in close cooperation and liaises with product management, marketing, external customers, and sales.

In this role, you will need to quickly become an expert on our solutions, the public sector market, our customers, our competition, be able to develop relationships with key govcon and thought leaders, and translate this knowledge into high-impact materials that clearly communicate the value of our products to the marketplace.


  • Develop and implement positioning and messaging that clearly differentiates Deltek in the marketplace.
  • Develop and manage sales material creation including presentations, whitepapers, case studies, and other sales support materials.
  • Collaborate with the digital and demand center teams on the website and other content to drive SaaS sales through clear, high-impact company and product information.
  • Develop vertical-specific content and materials to better reach target industries.
  • Communicate the value proposition of the Deltek solutions to organizations and develop the sales tools that support the selling process of our products.
  • Provide training on the positioning that ensures the organization can internalize and clearly communicate our positioning and message.
  • Create high-impact internal sales tools and customer-facing materials that clearly communicate the value and unique advantage of our offerings including sales presentations, ROI calculators, needs analysis tools, scripts, letters, and positioning documents.
  • Through interpretation of market intelligence, become the expert on our buyers, how they buy, and their buying criteria.
  • Establish and maintain marketing relationships with key clients, partners, and analysts who are willing to be referenced for case studies and speaking events.
  • Collaborate with Demand Centers to develop the strategy for marketing programs that drive demand for the products


  • Bachelor's degree from an accredited university in Business, Marketing, English, Journalism, Communications, or a related field
  • 5+years of experience in marketing/storytelling and creation of differentiated product-based collateral and overall content (blogs, white papers, brochures, etc.)
  • Superior communication skills, team player attitude, and highly-motivated self-starter
  • Excellent grammar and professional writing skills
  • Candidates must be willing to provide samples of their work product (such as marketing collateral, presentations, or webcasts)
  • Intermediate to advanced skills with Microsoft Office Suite (PowerPoint, Excel, Word, Outlook).
  • Ability to work in a matrixed organization (with product management, corporate and demand marketing, and sales) with positive influence.
  • Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development.
  • Ability to travel 10-20%
Other desired experience includes:
  • Direct experience working for government contractors or deep knowledge of the dynamics associated with government contracting businesses is preferred.
  • Product knowledge of business applications and ability to demo.

Travel Requirements


Company Summary

As the leading global provider of enterprise software and information solutions for project-based businesses, Deltek helps organizations of all sizes maximize productivity and revenue. Our market leadership stems from the work of our diverse employees who are united by a passion for learning, growing and making a difference. At Deltek, we take immense pride in creating a balanced, values-driven environment, where every employee feels included and empowered to do their best work. Our employees put our core values into action daily, creating a one-of-a-kind culture that has been recognized globally. Thanks to our incredible team, Deltek has been named one of America's Best Midsize Employers by Forbes, a Top Workplace by The Washington Post and a Best Place to Work in Asia by World HRD Congress. www.deltek.com

EEO Statement

Deltek, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

E-Verify Statement

Deltek, Inc., utilizes the E-Verify program with every potential new hire. This makes it possible for us to make certain that every employee who works for Deltek is eligible to work in the United States. To learn more about E-Verify you can call 1-800-255-7688 or visit their website by clicking the logo below. E-Verify is a registered trademark of the United States Department of Homeland Security.

Applicant Privacy Notice

Deltek is committed to the protection and promotion of your privacy. In connection with your application for employment with us at Deltek, it is necessary for us to collect, store and use information about you ("Personal Data") to administer and evaluate your application. We are the "controller" of the Personal Data you provide us and will process any such Personal Data in accordance with applicable law and the statements contained in this