Personalization Specialist I

Application Note: If you select to "Sign in with LinkedIn" , you will be required to also create a candidate home account with Academy Sports + Outdoors. This feature will only pre-populate contact information, job history, education, etc. that you have included on your LinkedIn profile to your Academy Sports + Outdoors job application.

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Education:

• Bachelor's degree in the relevant field of study or equivalent years of related work experience required

Work Experiences:

• 2+ years of website content management experience required

Skills:

• Self-motivated and able to work in a fast-paced environment while adhering to strict deadlines
• Professional demeanor, effective listener, clear presenter, and succinct write
• Ability to analyze, articulate, and solve complex problems and concepts to make effective business decisions
• Strong interpersonal, written, verbal communication and presentation skills, with the ability to interface effectively with individuals at various levels, both internally and externally
• Ability to effectively prioritize workload in a frequently changing environment while remaining detailed and organized
• Working knowledge of design software (e.g., Adobe Creative Suite) and proficiency in word processing software
• Working knowledge of HTML/CSS and familiar with the use of a content management system

Responsibilities:

• Create a personalized and relevant web experience for prospective customers on Academy.com
• Create and manage web activities in ContentStack and Kibo to drive personalization on the front-end website
• Manage all .com consumer-facing publishing activities including after-hours campaigns, online store data management, and time-sensitive updates
• Plan, create, and execute Customer Segmentation Processes and apply them to company priorities
• Set up and implement A/B testing strategies for different types of creative elements
• Monitor website content refreshes during work hours and after hours
• Troubleshoot and remediate customer-facing digital experience
• Create segments and target audiences for content
• Complete proofing and Q/A for all content and scheduling
• Track and report on the performance of content and web activities
• Give analytical feedback and reports to stakeholders for campaigns run
• Provide leadership to merchant team on best practices for creative asset use
• Develop a thorough understanding of Academy policies, procedures, and safety rules

Physical Requirements & Attendance

• Acceptable level of hearing and vision to perform job duties
• Adhere to company work hours, policies, procedures, and rules governing professional staff behavior

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.