SEO Specialist

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Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Education:

• SEO training experience preferred
• High school diploma or equivalent required
• Bachelor's degree in relevant field of study or equivalent years of related work experience

Work Experiences:

• 2+ years of SEO-specific experience required

Skills:

• Curiosity with a desire to learn new things
• Not afraid to ask questions
• Knowledge of search engine algorithms and their effects on SERPs
• Experience developing and executing creative campaigns that encourage natural in-bound linking
• Demonstrated understanding of web analytics such as Google Analytics or Adobe Analytics and KPI's
• Familiarity with tools like Search Console, Screaming Frog, SEMRush, and Ahrefs.
• High attention to detail, excellent organization skills, and efficient problem solver
• Proficient in Excel or Google Sheets
• Required to stay abreast of current SEO strategies, tactics, algorithm shifts, and trends
• Acceptable level of hearing and vision to perform job duties
• Utilization of HTML, CSS, and knowledge of JavaScript

Responsibilities:

• Collaborate with SEO counterparts and leaders to create strategies, execute tactics, and launch campaigns specific to generate in-bound links to Academy.com
• Prioritize tasks and manage deadlines in a fast-paced environment
• Preform keyword/topic research using tools like SEMRush to optimize content (articles, products pages, and category pages)
• Utilize reporting and analysis tools to generate reports that track and communicate the business impact of SEO initiatives
• Use Screaming Frog and other tools to conduct site-wide and page level audits to identify issues and ensure the site is properly configured to maximize search engine visibility
• Identify and execute continual improvements on site structure, URL structure, page constructions, content, and keyword lists
• Present SEO recommendations for site redesigns, product enhancements, and new site features
• Optimize websites for search engines, real-time search, mobile search, video search, and image search
• Partner with external individuals and companies to drive in-bound links to Academy.com
• Define and assist in development of content for syndication to third party websites and info-graphics to publish on internal and external websites
• Perform competitive analysis and present findings in compelling ways
• Perform comparative analysis, track, and report results
• Partners with other members of the eCommerce team, external departments, and vendors to execute projects effectively and efficiently
• Develop a thorough understanding of Academy policies, procedures, and safety rules
• Duties may change; team member may be required to perform other duties as assigned

Physical Requirements & Attendance

• Acceptable level of hearing and vision to perform job duties
• Adhere to company work hours, policies, procedures, and rules governing professional staff behavior

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.